[Udo]

The most important rule is: don't lie or misrepresent what you've been doing. Second: don't sound silly. "our 4 year experience in the server management industry" violates both a little bit.

It's OK to present a company profile as "we", but don't overdo it by constantly implying a large group when there is none. And really, even one-man-shows generally have help from other people (be it friends or family or freelancer) so that's OK.

That being said, I think it's often a good idea to present a separate About section specifically detailing the founder of the company. It can even be on the same page as the company profile. This is the place where you put professionally relevant personal info, such as "4 year experience in the server management industry". You can even make it more personal by giving out info about what motivated you to do this in the first place, which can be a powerful tool to establish a deeper connection with your potential clients.

[racoder]

I tried to present two extremes. Unfortunately English is not my primary language and the company extreme looks a little strange :) .

Some grate advice in your comment, thanks for your time.