[jmitcheson]

It's definitely a good question. You need to consider the pros and cons and decide for yourself.

If you present it as a company, people will be much harsher with their criticism and expectations. If you present it as a person (yourself) people will be more lenient, but at a cost: they could question the longevity of the service; trust, support capacity etc. More important for enterprise customers though, imo.

On the other hand, there is a sense of wanting to help the 'little guy' when I read your about page. Like, if I was on the fence I could be compelled by the fact that it was done by a solo entrepreneur, and want to try it out of support. But, that's probably because I am in the same boat :)

Finally, you could take the middle road and personalise the about page from the perspective of ceo / founder of the company.

[racoder]

I don't think I'll have enterprise customers, my target market is formed by small sites that have to be online (eCommerce and services that ask money). So i'm left with the middle path or personal.

Thanks for your suggestions!