[alain94040]

I think you can go either way. Since your product seems to be targeted toward enterprise, one could argue that you want to sound more professional.

However, in my experience the About page is seen by about 5% of your users. So to say things clearly: it doesn't matter.

PS: I don't particularly like your company version. I'd still make it personal, but sounding like a company: "XYZ was started by John Foo...". So it's pro, and personal.

[racoder]

1. The product is targeted towards small website owners that depend on it. (ecommerce, services that charge money)

2. When the product is finished I plan to add a payment plan for some additional features. People won’t read the about page even when they want to pay for the service?

3. Yes, your pro and personal is a very good suggestion … thanks!