[kbenson]

Often movie theaters run special programs for periods of the year (or continuously), where they take a showing or two a week on a less busy night, and dedicate it to a series of movies they advertise through fliers. Since it's all planned out in advance for a few months, it's easy to see what's coming whenever you're at that theater. For example, they might to a horror themed series of movies, and you get Nightmare on Elm Street, Hellraiser, Halloween, etc, each their own week and advertised together on a flier or poster months in advance with the date of each.