[roenxi]

Having unique data is quite valuable. If your organisation can make decisions based on signals that other people can't detect then it can gain a decisive edge.

I do wonder at the anecdotes in this article though. In businesses that I've seen, the data team is usually the biggest impediment to a data-driven culture because they have databases full of numbers and no real grasp of how that links to the decision making process that makes the business money.

Beefing up the team doesn't help. In data, as in business more generally, the important think is not trying to guess what job your doing and spend a lot of time talking to customers about what job they need done. If the data team is where that work happens in a business then that can be helpful - but the grunt work of SQL/reporting/basic analysis is almost never where the value appears from.