Bit like that. After hard questions starting being asked the execs locked that shit right down. Not much of substance goes on there anymore. Just fake shit and platitudes.
Hard to know without being there - but honest/nuanced answers require in-good-faith questions and not political posturing or using the opportunity to attack/leak.
Though I think Zuckerberg has done a good job continuing this despite the leaks (at least that's what it seems like externally).
It might not be just the company that changed, but the employees too (which may have forced Google to change policy as a result).
They're in the same business - not sure why you'd expect them to have different incentives.
Both are trying to do things at massive scale and dealing with the problems associated with that.
I think both do things I don't agree with, but are generally unfairly vilified most of the time by their failing competition (the press mostly) and weirdly some of their employees. The sense I get from this is it's mostly political tribalism (affects both far left and far right with different grievances for each).
I don't personally like the ad-driven model, so with the exception of YouTube I avoid their products where possible.
Well, a large part of the difference in how they are treated is probably down to how Facebook didn't spend their first decade or so claiming to live by a motto like "Don't be evil".