[slinkyblack]

I would also argue that part of the reason for the escalation of ads is spread of ad blocking. They have fewer users they can monetize, so they have to monetize those users more.

[pixxel]

Do you know the percentage of users that use ad blocking on YT?

[slinkyblack]

No idea, but I know it's a self defeating cycle. I started blocking ads because they were getting annoying, I'm sure many other do the same.