[simiones]

> Unfortunately, it is very difficult to make people even believe in something that would require them to sacrifice their lifestyle, let alone actually commit to doing something about it.

There's also the major problem that history's most sophisticated propaganda machine - the PR and advertising industry - is almost entirely focused on getting people to consume more of everything. Buy a new phone each year, buy a new car, buy a new fridge, buy a new washing machine, buy new clothes every week, buy more toys, always more more more.

The truth is that it will be impossible to stop the worse effects of global warming if we don't significantly reduce consumption of most things to older rates: people used to have one fridge their entire lives. A smartphone should last at least 10 years. Furniture should last generations. Clothes should last years.