[buu700]

I don't use Facebook very often, but anecdotally I've gotten a decent number of solid ads for things I've ended up buying (mainly keto-friendly foods/snacks).

I don't think I've ever bought something through a Google or reddit ad, or if I have it was a long time ago and/or with less frequency, and I use both of those much more actively than Facebook. reddit ads will sometimes capture my attention/engagement, though, whereas Google ads tend to be more like noise that I tune out.

[toomanybeersies]

I would argue that this is because Facebook has removed the distinction between actual content (from friends and pages you follow) and paid advertisements, it requires more mental effort to determine if content isn't an ad than for Google Ads, where there's usually a fairly clear distinction between organic content and advertising.

This is why "influencer marketing" has an even higher conversion rate than Facebook or Instagram ads, because the distinction between organic content and advertising is removed entirely.