[rehanvdm]

Author here, trying to get awareness to the latency URL Shorteners force onto every user that clicks on them. You can read more about it here: https://link.warpurl.com/DrMbLW but below is a quick summary.

Double Linking - Shortening a URL that has already been shortened. The biggest culprit is social media sites shorteners: - Twitter ~189ms (+-81ms), max ~420ms Mumbai - LinkedIn ~447ms (+-245ms), max ~850ms Mumbai - Facebook ~148ms (+-66ms), max ~240ms Singapore

Average URL Shortener: ~300ms (+-150ms)

When a user in Mumbai clicks on a Bitly link (~300ms) shared on LinkedIn (~850ms) then it adds ~1150ms of latency, which is more than 1 second before even reaching your website!

WarpURL(https://warpurl.com/) is ~6 times faster (<50ms) and ~5 times (~30) more consistent.