[deckardt]

Google Trends data is for search patterns, not unique visitors. It means that fewer people now search for "techcrunch.com," which is a good thing.

[lawlit]

the trends are not "searches" trends, they are "web sites" trends, which gives you an idea about daily uniques visitors to the site.

[jpalmer]

http://www.google.com/intl/en/trends/about.html#1