[bawolff]

Wouldn't this be a short term vs long term optimization thing? In the short term "just ok" wins. In the long term, users might get bored and new users are less likely to join. Or at least that's my gut feeling, i have nothing to back it up.

[ichik]

Not necessarily, the power of habit can be very strong.

The users who only watch a couple of things are the ones who are more likely to “get bored”, because in any given month there is a higher chance that there won't be any single thing they'd want to watch. Whereas someone who just does it regularly (say every day after work while eating dinner or w/e) is more likely to keep that habit.