[verst]

Source?

It was my understanding that there was significant business value in improving the accuracy of personalized movie recommendations. Recall that this was at a time where the majority of the business was DVDs sent via mail. A poor choice of movie created significant risk to customer satisfaction and hence retention.

[d0lphin]

It's a quote from the linked post

[verst]

My bad. I was tired when I skimmed the article and OP's comment wasn't quoted. Still, I find that statement very surprising.