[smnrchrds]

Anything can beat their current algorithm of "push people towards our originals, preferences be damned".

EDIT: I should add in terms of customer satisfaction, not revenue. I am sure forcing their originals down people's throats is great for their revenues.

[echelon]

Licensed content costs them more. Users that consume licensed content are worth less if that's all they consume.

[rurp]

Well yeah, that's what is in Netflix's interest, but there's a reason many companies succeeded by focus on improving the user's experience. I guess Netflix has a a different approach.