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by throwaway_2047
1806 days ago
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Thanks so much for suggesting Ogilvy. Definitely going to read it. As of increase of sales, I think all business activities ultimately lead to either increase of revenue or improvement of margin (lower cost). The question is, is it first order effect or higher order effect. Online banners charging "per impression" is second order effect, by occupying "mind share" while charging "per conversion" is first order effect. IMO most measurements are on the first order side and we have less visibility on the second order effect |
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