[sosborn]

> You can't both stand out from the crowd and follow that same crowd.

I agree - but PR is about so much more than just standing out from the crowd. If you are talking about PR in the marketing sense - sure, but things like crisis management, investor relations and internal communications are different ball games.

[AlbertCory]

That's true, but those things apply mainly when the company's attained a certain level of success.

I was in two startups, and for both of those, 99% of the PR person's job was to get the company favorable press coverage.