[ghaff]

One of the challenges is that the most obvious numerical measures are mostly relevant to crappy PR, i.e. the spray and pray types that often seem to fill my inbox. The better PR people I know are much more about targeted relationships and their output metrics are probably something more along the lines of coverage in "good" (a word doing a lot of work here) outlets.

[stadium]

I believe that those emails would be considered marketing, not PR.

https://www.themuse.com/amp/advice/the-difference-between-ma...

[ghaff]

It's a mix. Yes, I get a ton of "nurture" emails for webinars and the like. I also get a ton of PR pitches that want me to write about something or interview some "expert" about a topic. (I have a blog, a podcast, and write or have written for various online pubs so I'm on a ton of mailing lists.)