[Mertax]

I also come from a company that ships both HW & SW products. Our HW roots are much deeper than our SW roots and HW shipping mentalities have mostly prevailed (low risk tolerance, waterfall development, strict schedule).

Where we’ve had success is identifying the difference between SW that supports the hardware vs independent SW products that compliment the HW, and choosing to ship those products with different processes. Basically if the SW can support a recurring revenue model it follows a continuous development process. But if the software is really just the “operating system” for the hardware then it ships very much the way the rest of HW ships.