I was very interested in reading, the steps are detailed, and I'll look forward to using this as a mentoring tool to guide those who have questions about penetrating. Now for the constructive criticism: it'd be excellent if you can give examples for each step, like an amazing deck for example to you- another recommendation would be to talk about creating a feedback loop with your customers, and building your community where you address how your product or idea affects the market segment and hedge from there, one last one I'd recommend is I know you spent a whole segment on growth, but specifically with a new idea- the use and methods of growth hacking for marketing and branding would help get optimal results for a new product breaking into the market. The article is an informative write-up, absolutely awesome!

A trap the company I work for got caught in for a long time was not realizing we had transitioned from "start up" to "small business."

We aren't growing like a hockey stick. We never will.

We are moderately profitable, fill a small market niche, and are providing predictable income for ten people and their families.

That's something to be proud of. But if you are stuck comparing yourself to the VC backed people down the street, it can feel a lot like failure.

We wrote a detailed highl-level overview of the usual startup journey, and I think it's going to be useful for first time foudners. I hope you guys find it useful. Cheers!

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