[asdfasgasdgasdg]

Am I wrong to think, "It's hard to put lipstick on a pig?" Sales can do something, but there's no substitute for actually bringing some unique value. Many companies are middle tier suppliers and are replaceable. No amount of sweet talking is going to change that. Maybe this advice is only for those companies that are in that top echelon.

[vladmk]

Not entirely, however if sales does a good enough job they can give you a lay of the land so you know how to become unique.