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by davetron5000 1809 days ago
I have had several readers over the last year reach out to ask about this. I ended up adjusting the pricing in Amazon per region (print copies) and creating discount codes for people to use on my site based on the honor system[1]. For books I sell through Pragmatic Programmers, they did not have a way to adjust the pricing per region.

For me, the goal is reach and not profitability. The reality of selling technical books is that you can’t make a living on it, so it's really a "loss leader" on my employability.

In the past six months:

• 390 total orders

• 116 used one of my PPP discount codes

• Mexico's code is the most used, followed by India, then Europe. Mexico and India offer the steepest discount, though Europe's is not particularly steep, so I don't think anyone is gaming the system. Note that the amount of discount is not published until you apply the code at checkout.

For pricing an app or other thing where economics were more important, I might still do it, and factor it into the business model, basically eating some AOV to get growth/TAM.

[1]: https://naildrivin5.com/books/index.html#pricing

1 comments

Great to hear someone with real world experience on this! Do you happen to have data to compare against? Most interesting of course would be orders from your PPP adjusted countries before and after the introduction of your honor system. This would help to see if there really is a reduction in revenue for theses countries since the alternative is no revenue due to overpriced products.

> "Mexico's code is the most used, followed by India, then Europe. Mexico and India offer the steepest discount, though Europe's is not particularly steep, so I don't think anyone is gaming the system."

That is good to hear. Even more so since in your case gaming the system would be even easier than switching app stores etc. (AND your audience is tech savvy)

Unfortunately, I don't have any demographics on who orders from me. I only ask for an email address. Mostly have just tried to minimize access to personal information.