[awwx]

I don't mind scrolling down to find pricing information. It's not a problem to first describe the benefits and then to describe the price.

The problem is that you don't have pricing information on your homepage. "Join today for $29.99 to start." could mean anything: $29.99 for three days and then $200/week.

All you need to say is "$30/month" on your homepage somewhere and then I know what the price is.

If you don't tell me the price I'm going to assume I can't afford it :)

[tamadevr]

That makes sense, I will convey this to our team as we redesign the website. Thank you for the feedback!