[mosdave]

> You don't bother to list new principles if you're already living up to them.

ah, ok, now Don't Be Evil makes more sense

[romwell]

Don't Be Evil wasn't a new principle. It was a foundational one, on which the company grew.

That's why it was scrapped, and the following new principles were listed:

* Respect the opportunity (wtf?)

* Respect the user (lol)

* Respect each other (ahahaha)

Hope it makes sense now :)

[HWR_14]

Don't Be Evil was always on the cynical, "words over actions" side.

[romwell]

It wasn't always that way. It's had a pretty good run.

Fun fact: they scrapped that motto without fanfare just around the time the company went full speed towards where it's going now.

Google hasn't listed Don't Be Evil as a principle in many years now.