[dayvid]

1) The only thing GAP has going for them IS brand recognition. Otherwise, they’re in some weird in-between of Old Navy and Banana Republic and there are numerous brands out there that have taken their market share (H&M, Uniqlo, etc.).

[tssva]

The problem is of their own creation since they are all the same parent company.

[bgeeek]

Not in the UK - Old Navy is unknown here, Banana Republic pretty much the same (you can buy it online). H&M, Uniqlo, and Zara have certainly affected Gap's standing in the market.