[TeMPOraL]

I feel the problem may be that, unlike just about every other unit in SI, bits are discrete, not continuous. Except in few very specific subfields of theoretical CS, there's no concept of a fractional bit. You can have kilometers and millimeters, you can have kilobits and kilobytes but not milibits and milibytes.

The nature of bits is that of a base-2 system, so using power of 10s for counting them is only superficially human friendly - in practice it's human-unfriendly, because it flies in the face of how bits are used. All hardware and all software groups them by powers of 2, that's inherent to what bits are.