[rwolf]

It's funny because it's unethical. With any luck, he'll get greedy and push the "reporting on companies I invest in" needle so far that it gets too noisey we stop reading (and posting everything he does on HN).

[petercooper]

Where do you draw the line between someone mentioning their own company on their own blog and unethical conduct?

It's not as if it hasn't happened before. He used to write about Edgeio on TechCrunch without much of a problem: http://techcrunch.com/2007/12/06/edgeio-to-shut-down-in-the-...