[orofino]

Stopped reading at "Deep discounting is not a sustainable customer retention strategy for the long term,". How can you say this when the most successful retailers in the world use this as their long term competitive strategy?

[geofflewis]

The most successful retailers in the world are able to fund deep discounting on a regular basis by applying pricing pressure on their suppliers. Wal-Mart demands price cuts from suppliers (and gets them) to fund their High-Low pricing strategy. Joes Hardware cannot. Topguest Apex is aimed at creating value for small-medium local merchants, not the "most successful retailers in the world."