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by a3camero 5446 days ago
Ha! But that depends on getting an interview! The article says that the shotgun method doesn't work and that the solution is to personalize your messages. You can't personalize based on the interview that you don't have because you didn't personalize!

Article: "If the job seeker doesn’t take time to understand the company, and personalise their written and spoken message to the hiring manager at that company, it’s easy to see why the business might pass them over for candidates that offer more personalized communication."

1 comments

Thats true. The article actually covers both.

Under "How do I personalise my message?", theres an example of customising your message on the fly in the interview.

In regards to actually applying for the job, there are 5 examples of customising your message to apply for the job.

The way I define the shotgun method, and why it's a flawed method, is that it's a simple process of copying and pasting your resume and cover letter with only the briefest of changes in the company name and the hiring manager's name (and sometimes people even forget to change these) - without any understanding or interest in the business itself, and the problems that it's trying to solve, both in general and with hiring you.