[varunjain99]

With ad monetization, search engines have an incentive for you to click on ads. This makes it less likely that you find the highest quality information for your needs.

In what ways is your experience degraded? You may click on an ad result at the top of the page, while the more useful result is somewhere down below. You may become constantly frustrated by having to scroll past ads that are dominating huge portions of search result pages.

But the problem goes beyond whether or not ads are present at the top of the page. Ad-monetized search engines may hesitate to present organic, non-ad-based results in ways that are easy for you to digest -- doing so might make it less likely that you click on an ad result! For example, if you're doing a shopping query, say for "best air purifiers", the search engine may hesitate to show you an easy-to-use UI with expert reviews, price history, and different possible air purifier feature sets. Showing such a "flashy UI" will make it less likely that you engage with ad results.

At Neeva, we're trying to bring you the highest quality information for your needs, no longer held back by ads. We want to present this information to you in easily digestible and transparent ways. And we want to give you more control over your search results with personalization.

Disclaimer: I'm a Neeva engineer.