I use graze. Very impressed with the service, the value for money, and the site itself.
You vote on items they send and 'bin' the ones you don't like so that they don't offer them again. Over time, it builds up an index of the snacks you like, and becomes less hit and miss. I'm rarely sent stuff I don't like now (although I'm not a fussy eater).
The whole operation is very slick; the packets are designed to be nutritionally balanced -- you'll never get 4 packs of chocolate in one delivery, for example. The packages they send are robust and they fit through standard UK letterboxes, so you never have to go out and collect items, or worry about them being torn to shreds.
Looks interesting. I was trying to find "the catch" there. 3.49 pounds sounds like it would hardly even cover the shipping cost. Perhaps they have figured out how to keep their costs really really low and somehow also managed to do really really big volume.
They only ship to the UK, which keeps postage costs down. They also buy produce in bulk, and partner with bakers/producers directly to obtain the best deals.
They had around 15,000 subscribers each paying about £3.50 a week in 2009. I can't find an updated figure for 2011.
You could learn something from their personalisation service, though; I'd be more inclined to try Candy Japan if I could select candy I didn't want to receive in a personal account page. I'd also suggest:
1. Offering a cheaper one-package-a-month option. (e.g. 8 /month)
2. Correcting the typos on your homepage (e.g. 'What is costs' instead of 'What it costs')
3. Showing more samples of what you send, with higher quality photos, and perhaps some shots of the sorts of shops you buy it from. Make people who've seen them miss that experience, and people who haven't curious about it.
Other than that, though, it looks like a great start. Very best of luck with it.
You vote on items they send and 'bin' the ones you don't like so that they don't offer them again. Over time, it builds up an index of the snacks you like, and becomes less hit and miss. I'm rarely sent stuff I don't like now (although I'm not a fussy eater).
The whole operation is very slick; the packets are designed to be nutritionally balanced -- you'll never get 4 packs of chocolate in one delivery, for example. The packages they send are robust and they fit through standard UK letterboxes, so you never have to go out and collect items, or worry about them being torn to shreds.