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I was looking for Whataburger as a counterexample here to the sentiment that there are no widespread Heinz alternatives and found it in your comment. It’s the perfect counterexample to OP’s comment in multiple ways -

1. It’s widespread (not even artisanal) in the regions it is deployed in. I can walk into my neighborhood grocery store in Texas and always expect to see Whataburger Spicy Ketchup in the condiment aisle.

2. The spicy ketchup is a genuinely superior product to Heinz. It just straight up tastes better, feels less sugary, and it’s far enough ahead in quality that I actively seek it out over “regular” ketchup.