| In the Risk Factors section > The online language learning industry is highly competitive, with low switching costs and a consistent stream of new products and entrants, and innovation by our competitors may disrupt our business. I don't personally like Duolingo. Formal education has been better for me, with languages. Both Duolingo, Memrise and Rosetta Stone neglect to tell you why any language rule exists or what contexts its used in and just procedurally generate gendered ways to ask for an Apple for 50 levels of lessons, pretending like rote memorization and classical conditioning is useful. I would say that it is not, context is very important. Enough people believe this is useful, like you, you want to read signs. This won't help you notice that the entire color spectrum can be wildly different in different languages and cultures, or that you sound like you used Google Translate and everyone will look at you weird because they speak in a trendy way. As for a company, its just ARR. Enough people will pay for it and use a subscription, that's good enough. |
I enjoyed my formal language education but four years of high school Spanish was about as useless as any other high school class. The ~10m a day I spend on Duolingo is as much of a "waste" of time in terms of language aquisition, but it's almost as enjoyable as my language classes were, feels slightly less wasteful than whatever other smartphone game I'd be playing, and lets me maintain the fantasy that one day I'll actually get around to (committing the time necessary to) learn a foreign language.