[momack2]

Hmm, I wouldn't assume the goal here is censorship resistance (esp given IPFS+ENS already fits that niche better). Looks to me like someone in the ecosystem is seeing the recent massive speed up to IPNS publishing (launched last week) and testing the waters on whether an "IPNS+DNS as a service" site would be useful to the folks that host dweb sites on IPFS.

[whybotherwith]

I think this makes sense. Another sibling comment implied that this was a product-ified rollout of existing tech, which is of course a useful thing if you're into dnslink. :)