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by jamesleonard 1821 days ago
Hi,

Sales Director, previously head BDM roles and direct sales.

You are correct in thinking that it is a pivotal skill, anyone can learn. To add some simplified advice you learn by doing (as you've guessed).

You can read books, take classes etc, but so much of the practise is about interrupting the scenario and adjusting.

To get some practise with a full-time job, living abroad etc, do what you can. Obviously you aren't meeting in person, but try your hand at email outreach, cold calling, linkedIn messaging.

Unsure if you have a product or service to sell as yet, if not, make one up, think about whom the customers are, research the companies, understand the structure, try and understand how a purchasing decision is made at ABC company, and work backwards.

Never assume anything, details details details.