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by solatic
1817 days ago
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> the process is entirely about understanding that you have something the other party might want, and communicating this effectively. More to the point, it's also about listening to what your sales prospect is actually looking for and helping explain to them how what you're selling fits their needs or wants, so that they'll make a decision to commit to the solution you're offering. If you have no sales prospects, then you have a marketing problem, not a sales problem. Marketing is about explaining why your solution is desirable to as many people in the first place, ideally people who the arcane-black-magic-practicioners tell you are totally going to become sales prospects, if only they knew you existed. But leave aside reaching your audience - if you can't explain why you're hot stuff to somebody who is naturally inclined to want what you're selling, then you have a confidence problem, not a marketing problem. |
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