[boraturan]

Google has a "Web Stories" initiative. YouTube shorts might eventually get connected to that, videos appearing on Google Search creating a decentralized stories distribution/search/ad network. (Disclamier: founder@ alvin5.com where I am working on the same concept). I agree that shorts in the youtube app context is awkward, if they get traction, might spin out.

[moneywoes]

Interesting concept. Why wouldn't I just make a tiktok account for my business instead? That would have the added benefit for discovering more customers.