[rognjen]

> it works.

That's the thing. I don't doubt that it does. But certainly there are _other_ things that work as well that may or may not be as profitable but are certainly more ethical.

And that's basically what bugs me.

They don't seem to be in earnest trying to do anything else that might provide much more value.

> power users complain—and still continue using the site—but the casual user does not.

And that's what makes it worse. That's effectively exploiting the fact that most users are not well informed about privacy.

At the risk of sounding too hyperbolic, a similar but more nefarious example is that power users didn't fill in Cambridge Analytica's quizzes, but casual users did.