[krmmalik]

In his 1997 WWDC Keynote, Steve said that he likes to create products that he would want to use.

Even if he doesnt have time to watch TV, or isnt a couch potato, he will surely be interested in creating a TV that he would want to use.

I deliberately placed the word "use" here, because Apple is intent on creating highly interactive and/or immersive devices.

Apple is sure to use its learned experience from the success of the iPhone, iPad and Macbook to bring something revolutionary to the largest mainstay screen in our homes.

[henryaym]

TV is also a technology that EVERYONE uses, much like a computer now. An Apple TV has the potential to get the Apple brand into MANY MANY more households. A successful Apple TV will do what the ipod did for apple, (or the iphone for that matter). If they do it right. (which is an oxymoron)