[tasssko]

I have done some marketing outsourcing and after my experience i would not recommend it. Incentives are definitely not aligned. They charged fixed fees for services that i felt didn’t add any value but increased costs, they used up significant quantities of our time. One time while looking into why we weren’t seeing conversions i noticed there was some incorrect configs on some adgroups. A whole months budget blown in a few hours. No apologies, it was an accident. I still had a invoice from them at the end of that month. If I hadn’t dug in I don’t think they would have been forthcoming with it. Our CAC was impossibly high and in the end I struggled to see the value, i also had no control and was loosing trust. There is also the problem that marketers tend to be good talkers and they always had something to say about the results (agree they had to do this with the pandemic going on). Our budget was mid-level five figures which should have yielded some value but we have ditched all the services they setup for us (it was not done very well) and we’ve chosen new tools. For example they put us on Hubspot we have just shifted to a few replacement tools. If you do go ahead remember marketing effort is difficult to price you are paying todays income for future revenue. The results from your marketing outsourcing agency will only be known after 3-12 months. Marketing like DevOps should be a core capability of any business. You might be able to do it but it will be better via a consultant not an agency. You have more control then.