[jyrkesh]

This isn't about a service, it's about devices. The Google TV launcher is the de-facto UI for Android TV devices (like my Nexus Player, which is...7 YEARS OLD and now gets ads) and Google/Android TV-powered TVs, which are made by a bunch of different manufacturers. While my Nexus Player is rooted and I could theoretically install a different launcher, many of these TVs can't be modified. So if you purchased a TV thinking that it's smart capabilities were like a dumb OS UI into services like Netflix or Hulu (which may or may not have ads in their service agreement, as you point out), now they're getting pushed Amazon Fire-esque ads that prioritize spending money with Google from the UI over the services that you want to use.