[baylor121]

It makes sense - there will be greater revenue for a few years maybe, in which time the team/product VP responsible would have been promoted. By the time the site culture/userbase dies (maybe in 5 years) these people would be long gone. Maybe even the higher management don't care about a timeline longer than 5 years tbh.

[marcinzm]

The true management (ie: stock holders) wants to exist at some point. There's talk of an IPO this year in which case they just want to pump up the numbers and hold things stable for another year before they can sell their stock.