[saturdaysaint]

A lot of this article (possibly the majority?) is actually spent explaining why Instant Games haven't taken over the world, despite some success stories. This is why he goes into some detail on Apple - if they can't go on iOS devices, there's a real ceiling on the trend.

I really enjoyed this article, but it's a bit of a discursive brain dump, which is why I think a lot of the criticisms have essentially been misrepresentations of the actual article contents.