Yeah but leasing the physical car normally meant you got the car and all associated functionality, for the duration of the lease. The alarming change here is incorporating a lease (of software/hardware controlled functionality) into the actual purchase of a car.
I think a subscription would be different in that you'd be able to easily switch to a different car on demand, for example if you needed a truck/van to carry some stuff.
And possibly work like electric scooters, you just park the car and it's not your problem, the next day you use a different one that's close by.
See: John Deere & tractors, Right to Repair, etc.