[JanezStupar]

I was talking of marketing in general. Advertising is only a single branch of marketing.

And its obvious that Coca-Cola's marketing has been waaay better than Pepsi's. And also I believe that Pepsi is quite comfortable in its #2 position. As is Burger King in its own.

Don't forget, that second biggest player in a huge market is usually still a friggin big behemoth. And that for Pepsi and BK being #2 is a core business strategy. Less upside, but also less downside. These companies basically use their bigger competitors as a hedge against market change.

[mtts]

Ok. I guess I was confused because the grand parent talked about advertising (Google's targeted ads).

Marketing in general, I agree, has some non-bullshit aspects to it. Not many, though.

But certainly the marketing that causes Coca Cola to be sold in way, way more places than Pepsi has been very effective.