[1shooner]

Many (I suspect a large majority) of users simply don't care about web browser privacy. And I don't mean lack of concern due to ignorance of the scope of the issue. I mean if you describe to them what a third party cookie does, they just don't see a material harm, or risk, or disadvantage.

They may prefer not to see ads at all (who wouldn't?), but in terms of surveillance marketing, it's just not something that is perceived as adversely impacting their day-to-day experience.

[fumar]

Consumer awareness is shifting and fueled by Apple's privacy marketing campaigns. If Apple continues to invest here, I could see Chrome's desktop marketshare start to diminish. Safari has 50% of total mobile marketshare while only 16% in desktop. I see both platforms as low hanging fruit for Safari or Firefox.

https://blog.google/products/chrome/updated-timeline-privacy...