[jjk166]

The online advertising business model simply made it possible for small publishers, which in an earlier era would have been small time tabloids, to reach a wide audience that previously would have required a vast media empire. Back when things had to be printed on paper, it was really hard to get an article in front of millions of people, and throwing lots of shit at the wall to see what sticks was simply impossible. Nowadays, instead of competing with a dozen national papers and a handful of local ones, there were essentially unlimited numbers of competing headlines. In this new land of competition, everyone raced to the bottom. There is virtually no cost in publishing 100 crappy stories to have 1 take off and go viral, indeed that's an optimal strategy.

There's nothing special about advertising revenue. It's incredibly rare that I see an ad on a site that's related in anyway to the article that I'm reading, nonetheless that there is some financial motive to modify the article. I'm no more likely to click on an ad for diet pills on an article saying there was voter fraud then on one saying there wasn't.

If I were required to read every single thing published by an outlet I subscribe to, then I would definitely reserve my money for institutions that published a small number of high quality works. But if I can select which articles I read, it makes sense for an institution to produce as many options as they can so that I'll be more likely to find at least one thing I want to read.