[mindcrime]

That's nothing like what we're talking about. "Targeted" advertising by Mormons would be if they came to the houses of only people who subscribed to a mailing list about Mormonism, routinely logged into a Mormon discussion forum, and had recently purchased a copy of The Book of Mormon.

What the Mormons currently do, as best as I can tell, would better be described as "spray and pray." Or "throw something at the wall and see what sticks."

If they actually did target their solicitation based on some insight about who is actually interested in Mormonism, it would be better for everybody, or almost everybody. The people - like me - who are atheist and don't give a rats ass about Mormonism, would not get bothered by them... the people who were predisposed to join up, would. How is this a bad thing, exactly?

"Targeted" in any way, shape, or form is predatory and disrupts the many for the pleasure of a few.

I don't think "targeted" means what you think it does.

[JeffffreyF]

Different was the wrong word. How is it any better(for the targeted) is the question. The assumption that " I know you'll like this" is at best a horrible guess and a lie at worst. I question the belief that tracking a few purchases gives one the ability to have insight into anothers desire to buy your shit.

[mindcrime]

I question the belief that tracking a few purchases gives one the ability to have insight into anothers desire to buy your shit.

Fair enough. My own empirical observation is that some ad targeting initiatives (the aforementioned Facebook example, the Amazon example) DO result in the delivery of relevant ads, which are actually beneficial to both the buyer and the seller. I won't argue that it guarantees that all ads will be relevant. But if I'm going to see a stream of X ads in a given day, I would personally prefer that the percentage of them that are for things I'd legitimately be interested in, be as high as possible.

[JeffffreyF]

Much, much better not to see a stream of ads. That's what's being left out of the discussion. The truth. Don't forget about the point of everything, to make a better life for the living, not just the shareholders. That seems to get left out a lot.