[joshuahedlund]

> The name of the crypto company "afri" suggests it might have targeted the African market as a whole.

Need someone with context knowledge, but I suppose the name suggests it could also have been targeting Afrikaners in South Africa (ex. "AfriForum"[0])

[0]https://en.wikipedia.org/wiki/AfriForum

[jonathanlydall]

South African here and although not culturally Afrikaans (I only really know English), I wouldn’t see “Afri” targeting them specifically.

If anything it associates it with Africa and Afrikaaners (like most people of European descent here) identify more as European residents of South Africa, rather than as African. To make clear, Caucasians here will refer to themselves as South African, but not as just African. If someone on the internet told me they were African, (and not in a bad way) I would assume they are of dark colour.

[alienthrowaway]

> [...]Afrikaaners (like most people of European descent here) identify more as European residents of South Africa

As someone who used to cross the "Boerewors curtain" daily, interacting with people on both sides, I think you're severely understating how distinct the Afrikaaner identity is, and how (most) Afrikaaners see themselves as having a different heritage from other people of "European descent".

> If someone on the internet told me they were African, (and not in a bad way) I would assume they are of dark colour.

Maybe that's because the former government (that one) used "African" as a race, an not as a geography-based identity: one could be "White", "Colored", "Asian" or "African"