[philipptemmel]

I totally get your point! The thing is, in my opinion loads of people use GA simply because they do not know of any other alternatives, and among them there might be folks who do not need GA in first place because they simply want to get some insights about the traffic happening on their website, because it would be interesting for them to know.

For those folks, I would recommend to use a GA alternative (for example one from the list).

But you are right, at the top enterprise level, for folks focusing on marketing measures and decisions, most of the GA alternatives might not be suitable simply because they are missing some features.