[baron816]

I doubt it would be that challenging for the apps to rebalance things. All they have to do is say if a user has X number of likes per Y period, stop showing them so much.

I guess they’re all working on the Yahoo! model though—don’t work too good or else people would quit before you make money off of them. But I bet someone could come up with a business model that makes money off of finding good matches for people and incentivizes good behavior.

[lsd_throwaway]

I think they're fighting an uphill battle because these incentives are sexual selection incentives. There's not much you can do to 'fix' them.

I think what happens is that both sexes go through it and come out the other side. If they were lucky enough not to pair off with a bad mate early they can then choose more wisely.

For a lot of men this means being unhappy and lonely in their 20s, for women it means being unhappy while sleeping around a lot in their 20s. Eventually people figure out what they want.

I'm not sure an app can do much to fix that.

Sexual selection's affect on behavior is a powerful thing: https://www.youtube.com/watch?v=W7QZnwKqopo